Privacy Policy is committed to protecting your privacy and has created this statement to outline our approach in this regard. The following discloses the information gathering and dissemination practices for our web site ( If you have any concerns, comments or complaints, please feel free to email us at

Your privacy is important to us and we are committed to protecting it. Any information you provide us is kept completely confidential and will not be used without your consent.

INFORMATION WE COLLECT, like many other websites, uses a standard technology called “cookies”. Cookies are small pieces of information stored on your hard drive and not on our site. They can help make your Internet experience quicker and more convenient. Cookies allow you to keep shopping cart information independent from our servers. Cookies help us understand how customers use the service, which allows us to improve and tailor the service and also helps us diagnose problems with our server, administer our web site, and analyze broad demographic information about our visitors.
The following information is obtained:

IP Address – We use IP addresses to measure site traffic and help provide relevant shopping experiences. Your IP address is not linked to your customer information.

Referral Site – If you visit our site via a link, the location of the referral is captured. This information helps us determine where our customers come from.

Browser Type – This information is captured to help optimize our site to match the latest technology used by our customers.

Movements through our site – We keep track of the pages you visit to help us provide a more personalized and relevant shopping experience.

In addition, our site uses an order form for customers to request products. This order form allows us to obtain contact (email, address, and phone number) and payment information (credit card number). This information is used to confirm your order and respond to any questions you may have. Where required, we also share this information with certain intermediaries (UPS, USPS, Pure Fishing, Inc.) strictly to process and ship your order. We do not sell, rent, or loan customer information to any third parties. So, for example, we do not sell your email address or other information to mass marketers. We do reserve the right to sell customer data in conjunction with a sale of the company or any of its assets.


In compliance with the Children’s Online Privacy Protection Act (COPPA), we will not knowingly provide our service to persons under the age of 18.

CUSTOMER PROFILE allows customers to maintain a Customer Profile to aid in the input of future orders. The Customer Profile contains contact information only; we do not maintain payment information in our customer database. This optional feature is available during the order process. You may change the information in your Customer Profile at any time by visiting the My Account link.

Lastly, to improve our services, we may from time to time request some of our customers to complete a voluntary survey. Survey answers are confidential. If you do not wish to participate in a survey, simply decline participation when asked.


This privacy policy applies to email addresses submitted for the purposes of subscribing to Rise Fishing’s e-mail correspondence offered through
Periodically, Rise Fishing sends email messages about products, promotions, news and events. Your submission of an email address signifies your acceptance of email messages from Rise Fishing. You can opt out of email messages from Rise Fishing at any time by clicking on the unsubscribe link located at the bottom of all email messages.


If you have any questions about this Privacy Statement, the practices of this site, or any of your dealings with us, please contact us at

Phone: 1-800-999-8341
Mailing address:
Rise Fishing Co.
PO BOX 3222
Sag Harbor NY 11963